Be Different

Transforming B2B into a bold, forward-thinking experience (and yes, we brought print along for the ride).

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BELLA+CANVAS has always stood out for being different—unconventional, fearless, and unapologetically premium. The challenge was to bring that same energy into the wholesale space, redefining what B2B could look and feel like.

I partnered with the creative team to evolve and reintroduce the brand through fresh materials, storytelling, and design. Together, we built a complete brand architecture, strategy, identity system, and set of guidelines that created a seamless experience across digital and print. The result was a reimagined B2B platform that looked and felt more like a cutting-edge B2C brand—setting a new standard for the industry.

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Website & Digital Presence

The campaign extended to a dynamic online experience, where visitors were invited to explore the benefits of GT’s Living Foods. Engaging web design, interactive elements, and seamless mobile optimization ensured a captivating user journey.

Campaign Microsite

A dedicated microsite was developed, offering deep insights into the brand story, product benefits, and the inspiration behind the campaign. Through compelling storytelling and visuals, we encouraged users to embrace a healthier, more radiant lifestyle.

Bold, Expressive Photography

A core element of the campaign was the striking imagery that celebrated movement, light, and energy. The visual direction was inspired by the golden hues of the product, the joy of self-care, and the power of personal transformation.

Outdoor & Print Advertising

The campaign extended into the physical world with high-impact outdoor advertising and transit placements. Large-scale visuals showcased the product in an aspirational yet relatable way, reinforcing the message that wellness is for everyone.

Retail & Billboard Integration

To strengthen brand recognition, we developed engaging in-store visuals and billboard placements that seamlessly aligned with the campaign’s digital presence. By ensuring consistency across all touchpoints, we maximized the impact of the messaging.

Final Takeaway

This campaign successfully positioned GT’s Living Foods as a leader in holistic wellness, leveraging strong branding, expressive visuals, and a cohesive storytelling approach. The result was increased consumer engagement, a boost in sales, and a lasting emotional connection with the audience.

Bella + Canvas