Different defines BELLA+CANVAS—unconventional and bold, embracing the challenge of bringing premium fashion to the wholesale world while redefining the industry. The mission was to challenge the status quo and create a seamless experience across all digital and print channels. At BELLA+CANVAS, I worked with the creative team to evolve and reintroduce the brand with fresh materials and content. We developed brand architecture, strategy, an identity system, and comprehensive guidelines to deliver a fully reimagined B2B experience that set new industry standards.