Fitness isn’t just a workout; it’s a lifestyle. For over 21 years, Barry’s has led the way in luxury boutique fitness, not by following trends but by setting them. At Barry’s, I helped spearhead the creation of a cutting-edge global eCommerce experience that spans ten countries. It wasn’t just about making things look good; it was about designing an optimized, seamless user journey. We integrated immersive content across all channels, driving both engagement and sales, all while staying true to the bold, dynamic energy that defines Barry’s.