Studio to street, add to cart—our goal was to craft a visual language that truly resonated with the modern yogi community. At ALO Yoga, I played a key role in rebranding and repositioning the brand, ensuring we stayed true to its core DNA and values. We meticulously developed the creative and artistic direction to achieve designs that are not just innovative but also authentically aligned with the spirit of ALO, bridging the gap between high-performance athletic wear and stylish, everyday essentials.