Let Your Light Shine Campaign
Art direction | branding | marketing
A Touch of Sunshine
GT’s Living Foods summer campaign’s objective was to enhance sales and brand awareness-sending a core message of using nutrition to heal oneself and the world.
As the Art Director, I had the privilege of leading a talented team at GT’s, working together to translate the brand’s passion for nature into stunning visual storytelling. We focused on lifestyle video and photography to bring the summer flavors—Guava Goddess, Mystic Mango, and the star, Golden Pineapple—to life. Our goal was to convey a message of happiness, ease, and the belief that "when you feel good on the inside, you’ll shine bright on the outside." The result was a vibrant, cohesive visual narrative that beautifully captured the essence of these refreshing summer flavors, thanks to the collaborative efforts of everyone involved.
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Website & Digital Presence
Website & Digital Presence
The campaign extended to a dynamic online experience, where visitors were invited to explore the benefits of GT’s Living Foods. Engaging web design, interactive elements, and seamless mobile optimization ensured a captivating user journey.
The campaign extended to a dynamic online experience, where visitors were invited to explore the benefits of GT’s Living Foods. Engaging web design, interactive elements, and seamless mobile optimization ensured a captivating user journey.
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Campaign Microsite
A dedicated microsite was developed, offering deep insights into the brand story, product benefits, and the inspiration behind the campaign. Through compelling storytelling and visuals, we encouraged users to embrace a healthier, more radiant lifestyle.
Campaign Microsite
A dedicated microsite was developed, offering deep insights into the brand story, product benefits, and the inspiration behind the campaign. Through compelling storytelling and visuals, we encouraged users to embrace a healthier, more radiant lifestyle.
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Bold, Expressive Photography
A core element of the campaign was the striking imagery that celebrated movement, light, and energy. The visual direction was inspired by the golden hues of the product, the joy of self-care, and the power of personal transformation.
Bold, Expressive Photography
A core element of the campaign was the striking imagery that celebrated movement, light, and energy. The visual direction was inspired by the golden hues of the product, the joy of self-care, and the power of personal transformation.
Outdoor & Print Advertising
The campaign extended into the physical world with high-impact outdoor advertising and transit placements. Large-scale visuals showcased the product in an aspirational yet relatable way, reinforcing the message that wellness is for everyone.
Outdoor & Print Advertising
The campaign extended into the physical world with high-impact outdoor advertising and transit placements. Large-scale visuals showcased the product in an aspirational yet relatable way, reinforcing the message that wellness is for everyone.
Retail & Billboard Integration
To strengthen brand recognition, we developed engaging in-store visuals and billboard placements that seamlessly aligned with the campaign’s digital presence. By ensuring consistency across all touchpoints, we maximized the impact of the messaging.
Retail & Billboard Integration
To strengthen brand recognition, we developed engaging in-store visuals and billboard placements that seamlessly aligned with the campaign’s digital presence. By ensuring consistency across all touchpoints, we maximized the impact of the messaging.
Final Takeaway
This campaign successfully positioned GT’s Living Foods as a leader in holistic wellness, leveraging strong branding, expressive visuals, and a cohesive storytelling approach. The result was increased consumer engagement, a boost in sales, and a lasting emotional connection with the audience.
Final Takeaway
This campaign successfully positioned GT’s Living Foods as a leader in holistic wellness, leveraging strong branding, expressive visuals, and a cohesive storytelling approach. The result was increased consumer engagement, a boost in sales, and a lasting emotional connection with the audience.
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©2025 Lucie Tran
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