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Let Your Light Shine Campaign

ART DIRECTION | BRANDING | MARKETING

A Touch of Sunshine

GT’s Living Foods summer campaign’s objective was to enhance sales and brand awareness-sending a core message of using nutrition to heal oneself and the world.

As the Art Director, I had the privilege of leading a talented team at GT’s, working together to translate the brand’s passion for nature into stunning visual storytelling. We focused on lifestyle video and photography to bring the summer flavors—Guava Goddess, Mystic Mango, and the star, Golden Pineapple—to life. Our goal was to convey a message of happiness, ease, and the belief that "when you feel good on the inside, you’ll shine bright on the outside." The result was a vibrant, cohesive visual narrative that beautifully captured the essence of these refreshing summer flavors, thanks to the collaborative efforts of everyone involved.
credits -
Photographer:
Luke W.
Producer:
Kristin K.
Creative Direction:
Rob G.

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