GT Dave came to us with a clear vision: to revitalize the company’s identity with a fresh, energetic feel that still remained true to the brand’s core. We responded by developing storyboards that brought the fall flavors—Gingerade, Heart Beet, and Tantric Turmeric—to life. Every touchpoint was carefully crafted, building a cohesive and compelling visual brand story from the ground up, infused with a fresh, authentic, and unexpected voice. To capture this vibrant new identity, we collaborated with renowned photographers Yu Tsai and Josh Ryan, producing striking, color-rich imagery that perfectly encapsulated the brand's renewed energy.