ChatGPT said: ChatGPT With a focus on collaboration, our creative team built upon GT’s previous campaigns to enhance brand recall and product visibility in the Shine Bright campaign. We worked together to bring GT’s message to life in the heart of New York City, crafting an immersive experience that included billboards, subway takeovers, and dynamic digital displays. The artistic direction, which introduced a whimsical new font and the “Shine Bright with Synergy” lockup, was developed to seamlessly tie together the product and messaging, creating a cohesive and memorable visual identity across all channels.