Barry's Bootcamp

The Best Workout in the World

Goodbye camo, hello experience

Barry’s is unique—just like each of its studios. With beats that inspire, red lights that motivate, and a community that thrives on fun, it was time to translate that energy into a cohesive global visual language. As their Art Director, I led the evolution of Barry’s brand identity, crafting a visual experience that reflects the distinctive vibe of each studio while unifying the brand across all locations. My work ensured that Barry’s commitment to an unparalleled fitness experience was visually represented on a global scale, staying true to its core essence while expanding its reach.

Website & Digital Presence

The campaign extended to a dynamic online experience, where visitors were invited to explore the benefits of GT’s Living Foods. Engaging web design, interactive elements, and seamless mobile optimization ensured a captivating user journey.

Campaign Microsite

A dedicated microsite was developed, offering deep insights into the brand story, product benefits, and the inspiration behind the campaign. Through compelling storytelling and visuals, we encouraged users to embrace a healthier, more radiant lifestyle.

Bold, Expressive Photography

A core element of the campaign was the striking imagery that celebrated movement, light, and energy. The visual direction was inspired by the golden hues of the product, the joy of self-care, and the power of personal transformation.

Outdoor & Print Advertising

The campaign extended into the physical world with high-impact outdoor advertising and transit placements. Large-scale visuals showcased the product in an aspirational yet relatable way, reinforcing the message that wellness is for everyone.

Retail & Billboard Integration

To strengthen brand recognition, we developed engaging in-store visuals and billboard placements that seamlessly aligned with the campaign’s digital presence. By ensuring consistency across all touchpoints, we maximized the impact of the messaging.

Final Takeaway

This campaign successfully positioned GT’s Living Foods as a leader in holistic wellness, leveraging strong branding, expressive visuals, and a cohesive storytelling approach. The result was increased consumer engagement, a boost in sales, and a lasting emotional connection with the audience.