Barry’s is unique—just like each of its studios. With beats that inspire, red lights that motivate, and a community that thrives on fun, it was time to translate that energy into a cohesive global visual language. As their Art Director, I led the evolution of Barry’s brand identity, crafting a visual experience that reflects the distinctive vibe of each studio while unifying the brand across all locations. My work ensured that Barry’s commitment to an unparalleled fitness experience was visually represented on a global scale, staying true to its core essence while expanding its reach.