Rooted in Nature Campaign

Designs that connect you to your roots

The world’s most beloved and sought-after Kombucha brand welcomes the fall season with a mission to promote well-being for mind, body, and spirit, all beautifully Rooted in Nature.

GT Dave came to us with a clear vision: to revitalize the company’s identity with a fresh, energetic feel that still remained true to the brand’s core. We responded by developing storyboards that brought the fall flavors—Gingerade, Heart Beet, and Tantric Turmeric—to life. Every touchpoint was carefully crafted, building a cohesive and compelling visual brand story from the ground up, infused with a fresh, authentic, and unexpected voice. To capture this vibrant new identity, we collaborated with renowned photographers Yu Tsai and Josh Ryan, producing striking, color-rich imagery that perfectly encapsulated the brand's renewed energy.

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Website & Digital Presence

The campaign extended to a dynamic online experience, where visitors were invited to explore the benefits of GT’s Living Foods. Engaging web design, interactive elements, and seamless mobile optimization ensured a captivating user journey.

Campaign Microsite

A dedicated microsite was developed, offering deep insights into the brand story, product benefits, and the inspiration behind the campaign. Through compelling storytelling and visuals, we encouraged users to embrace a healthier, more radiant lifestyle.

Bold, Expressive Photography

A core element of the campaign was the striking imagery that celebrated movement, light, and energy. The visual direction was inspired by the golden hues of the product, the joy of self-care, and the power of personal transformation.

Outdoor & Print Advertising

The campaign extended into the physical world with high-impact outdoor advertising and transit placements. Large-scale visuals showcased the product in an aspirational yet relatable way, reinforcing the message that wellness is for everyone.

Retail & Billboard Integration

To strengthen brand recognition, we developed engaging in-store visuals and billboard placements that seamlessly aligned with the campaign’s digital presence. By ensuring consistency across all touchpoints, we maximized the impact of the messaging.

Final Takeaway

This campaign successfully positioned GT’s Living Foods as a leader in holistic wellness, leveraging strong branding, expressive visuals, and a cohesive storytelling approach. The result was increased consumer engagement, a boost in sales, and a lasting emotional connection with the audience.