Shine Bright with Synergy | NYC Takeover Art Direction

Shine From Within

Shine Bright with Synergy empowers people on their health and wellness journeys to prioritize the internal light that shines from within by nourishing the body and mind with raw, real, nutritious foods.

ChatGPT said: ChatGPT With a focus on collaboration, our creative team built upon GT’s previous campaigns to enhance brand recall and product visibility in the Shine Bright campaign. We worked together to bring GT’s message to life in the heart of New York City, crafting an immersive experience that included billboards, subway takeovers, and dynamic digital displays. The artistic direction, which introduced a whimsical new font and the “Shine Bright with Synergy” lockup, was developed to seamlessly tie together the product and messaging, creating a cohesive and memorable visual identity across all channels.

Website & Digital Presence

The campaign extended to a dynamic online experience, where visitors were invited to explore the benefits of GT’s Living Foods. Engaging web design, interactive elements, and seamless mobile optimization ensured a captivating user journey.

Campaign Microsite

A dedicated microsite was developed, offering deep insights into the brand story, product benefits, and the inspiration behind the campaign. Through compelling storytelling and visuals, we encouraged users to embrace a healthier, more radiant lifestyle.

Bold, Expressive Photography

A core element of the campaign was the striking imagery that celebrated movement, light, and energy. The visual direction was inspired by the golden hues of the product, the joy of self-care, and the power of personal transformation.

Outdoor & Print Advertising

The campaign extended into the physical world with high-impact outdoor advertising and transit placements. Large-scale visuals showcased the product in an aspirational yet relatable way, reinforcing the message that wellness is for everyone.

Retail & Billboard Integration

To strengthen brand recognition, we developed engaging in-store visuals and billboard placements that seamlessly aligned with the campaign’s digital presence. By ensuring consistency across all touchpoints, we maximized the impact of the messaging.

Final Takeaway

This campaign successfully positioned GT’s Living Foods as a leader in holistic wellness, leveraging strong branding, expressive visuals, and a cohesive storytelling approach. The result was increased consumer engagement, a boost in sales, and a lasting emotional connection with the audience.