Tropicals Campaign

Summer means to Shine Bright

"Shine Bright with Synergy" encourages individuals on their health and wellness journeys to focus on nurturing their inner light by fueling both body and mind with raw, real, and nutritious foods.

GT Living Foods wanted to kick off their summer campaign with a fresh, vibrant look to create buzz around their tropical flavors—mango, watermelon, and guava. Working closely with the internal creative team, I helped craft an impactful out-of-home experience that took over Southern California with bold, eye-catching billboards. But it wasn’t just about making things look good; we strategically integrated immersive content across channels, creating a seamless and optimized experience that drove both engagement and sales, all while staying true to the brand’s lively, refreshing essence.

Website & Digital Presence

The campaign extended to a dynamic online experience, where visitors were invited to explore the benefits of GT’s Living Foods. Engaging web design, interactive elements, and seamless mobile optimization ensured a captivating user journey.

Campaign Microsite

A dedicated microsite was developed, offering deep insights into the brand story, product benefits, and the inspiration behind the campaign. Through compelling storytelling and visuals, we encouraged users to embrace a healthier, more radiant lifestyle.

Bold, Expressive Photography

A core element of the campaign was the striking imagery that celebrated movement, light, and energy. The visual direction was inspired by the golden hues of the product, the joy of self-care, and the power of personal transformation.

Outdoor & Print Advertising

The campaign extended into the physical world with high-impact outdoor advertising and transit placements. Large-scale visuals showcased the product in an aspirational yet relatable way, reinforcing the message that wellness is for everyone.

Retail & Billboard Integration

To strengthen brand recognition, we developed engaging in-store visuals and billboard placements that seamlessly aligned with the campaign’s digital presence. By ensuring consistency across all touchpoints, we maximized the impact of the messaging.

Final Takeaway

This campaign successfully positioned GT’s Living Foods as a leader in holistic wellness, leveraging strong branding, expressive visuals, and a cohesive storytelling approach. The result was increased consumer engagement, a boost in sales, and a lasting emotional connection with the audience.