GT Living Foods wanted to kick off their summer campaign with a fresh, vibrant look to create buzz around their tropical flavors—mango, watermelon, and guava. Working closely with the internal creative team, I helped craft an impactful out-of-home experience that took over Southern California with bold, eye-catching billboards. But it wasn’t just about making things look good; we strategically integrated immersive content across channels, creating a seamless and optimized experience that drove both engagement and sales, all while staying true to the brand’s lively, refreshing essence.